Search results for "Catering industry"

showing 2 items of 2 documents

Exploring alternative approaches in service industries: the role of entrepreneurship

2008

Today, it is widely recognised that the success and vitality of the service sector are essential factors in measuring an economy’s progress, its quality, and its future expectations. It not only im...

Professional servicesEntrepreneurshipbusiness.industryStrategy and Managementmedia_common.quotation_subjectVitalityHospitality industryManagement of Technology and InnovationQuality (business)Catering industryMarketingbusinessTertiary sector of the economymedia_commonThe Service Industries Journal
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Instruments for Wine Promotion in Upscale Restaurants

2010

In recent years, wine marketing has assumed an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to identify and characterize how a wine list is prepared and displayed for wine promotion by upscale restaurants, depending on the presence of wine specialists on staff. As a result, it is observed that the content and design of the wine list is largely conditioned by the presence of a sommelier, since the ways used for promoting wines in the wine lists differ across restaurants.

WinePromotion (rank)Consumer choicemedia_common.quotation_subjectAdvertisingBusinessCatering industryMarketingFood Sciencemedia_commonJournal of Foodservice Business Research
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